A few months ago, we published our first analysis of the Tunisian market. Our objective is to maintain a consistent focus on previously analyzed markets to monitor their evolution and identify both opportunities and risks.
In Tunisia’s case, the trend of mobile line losses observed in the prior analysis period (May 2023 to April 2024) has intensified significantly in recent months. Notably, there was a sharp decline of 1,160,253 mobile subscriptions. Meanwhile, the two MVNOs collectively added over 86,000 subscribers. However, this growth represents a significant deceleration compared to the trends highlighted in our previous analysis.
You can find a graphical representation of these trends below:
A deeper dive into the analysis of individual operators reveals that Tunisie Telecom has been the most affected. The reported decrease of 638,243 subscriptions should not only be viewed in absolute terms but also in relation to its market position, as its market share has experienced a significant decline.
An overview of the market share evolution among the three main mobile operators in Tunisia (MNOs)—Tunisie Télécom, Ooredoo Tunisie, and Orange Tunisie—reveals the following trends:
- Ooredoo Tunisie maintains its dominant position, holding a market share of 41.84% as of August 2024.
- Tunisie Télécom ranks second but has experienced a significant decline, dropping to 28.99% by the end of the period.
- Orange Tunisie, while having the smallest market share, remains close to Tunisie Télécom and has shown stability, ending the period at an interesting level above 26.54%.
In this context, becoming an MVNO host could help sustain business and network usage volumes. The current situation with the leading MVNO in Tunisia suggests a shifting scenario:
Lycamobile’s recent developments.
Focusing on the MVNO landscape, we can observe an interesting trend. Lycamobile, after experiencing consistent growth until May with a 2.086% increase, saw a decline and has remained relatively flat through August, settling at 1.926%. Meanwhile, Asel Mobile’s market share has remained stable, with only a slight dip in August to 0.697%.
We will continue to monitor this market closely, as it could serve as a key indicator for other markets across the North African continent. There is an ongoing commercial collaboration among the Chambers of Commerce in Libya, Tunisia, and Algeria, which further strengthens the potential for regional market trends to align.
https://libyaherald.com/2024/12/libya-signs-several-trade-mous-with-tunisia